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Guide to digital personalization

In today's digital economy, buyers expect personalization at every touch point. Brightspot CMS helps you create personalized content and grow your audience engagement.
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Delivering exceptional customer experiences requires some combination of product, people, processes and technology to get right every time. It's no simple task, but these challenges can be overcome by truly understanding your target audience and delivering the content and information they seek based on where they're at in the customer journey.
Ineffective content management and delivery leads to wasted time and frustration, but there are other challenges that impact customer relationships, internal collaboration and, ultimately, the bottom line. The good news is that there are ways to overcome these challenges, too. Learn how here.
Digital content demands are increasing at an unparalleled clip. Businesses need content solutions to keep pace, but the right CMS is not a panacea鈥攊t鈥檚 one part of the solution. You need the right content strategy aligned with the right people, processes and technology to deliver truly great experiences for your customers.
Personalized digital experiences are more important than ever. If you can deliver a positive user experience鈥攐ne that feels personal and customized鈥攜ou keep and grow your audience.
Lucy Collins headshot
Lucy Collins, Senior Product Manager, Brightspot
I was surprised to see how easy it is to reach an audience that speaks 40 different languages. That would be an enormously complicated and expensive task using traditional language translation services, but advanced content management platforms like Brightspot bring language translation right in and bring a workflow to it so that it works easily.
Dion Hinchcliffe
Dion Hinchcliffe, VP and Principal Analyst, Constellation Research
Personalization strategies are evolving quickly. As customers spend more time online, they have matured in terms of their expectations. It used to be exciting if the subject line was personalized with our first name, but now we are way past that. We expect personalization to be omni-channel and to get consistent messaging right across all our interactions with a brand.
image of Brightspot employee Meredith Rodkey
Meredith Rodkey, Product VP, Brightspot
From highly localized content experiences that include translations and audience-specific variations, to deconstructing your content assets into small modular components for better re-use and efficiency, complex content challenges are solvable with the right publishing platform.
With more time of our everyday lives spent online, customers are pushing back against how data is collected and the ways it's used by digital marketers and advertisers. Find out here how brands and businesses can build trust with their audiences while continuing to aggregate meaningful data to improve and present the right digital experiences.
It鈥檚 no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience鈥攁nd making that sale鈥攊s localized content.
Here, we take a look at some of the powerful in-built personalization tools that enable Brightspot CMS users to create digital experiences tailored to an end user's individual interests.
Digital marketers need to start preparing for changes to how data is gathered via third-party cookies. To help, we gathered a panel of industry experts to discuss how advertisers can navigate a landscape stripped of third-party cookies.
To get a deeper understanding of what's possible with the right digital marketing strategy, let's dive into segmentation and how it works with modular content to deliver personalized experiences across channels.
If you can offer personalized customer experiences, you鈥檙e much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights.
One of the biggest stories in marketing today is increasing consumer privacy standards. Here's what digital marketers need to know about targeting consumers while respecting their privacy.
Today鈥檚 digital-content ecosystem feeds a proliferation of devices and channels where end users engage with the information that content producers create.
Technology enabled by artificial intelligence (AI) can enhance humans' ability to automate workflows, improve content creation and drive deeper and better customer engagement.
Omnichannel marketing is a practice that aligns content delivery across marketing channels鈥攂oth online and offline鈥攖o provide a seamless, consistent experience. Here's what marketers need to know to get it right.
Today's company intranet is playing a bigger role in organizations, especially as remote work becomes more of the norm. Intranet personalization is critical as a way to engage your employees and embed this as your home for creating community and culture experiences.
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of 鈥渙mnichannel marketing鈥 has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
Special Olympics and Brightspot recently launched multi-site websites for Special Olympics Tennessee and Special Olympics Virginia, equipping them with tools to restructure the information architecture to make it easier for athletes, caregivers, coaches, volunteers, and prospective donors to find the content they need.
In our increasingly interconnected world, here are the features that a good CMS needs in order to help brands successfully deliver translated content in the digital era.
In today鈥檚 increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have鈥攊t鈥檚 an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
From audience segmentation to federated search, these are the technical considerations to keep in mind when selecting the ideal platform for your corporate intranet.
Your intranet should be the primary touchpoint you have with your most critical stakeholders: your employees. Whether you鈥檙e starting from scratch or overhauling an outdated system, here are the specific features that will empower you to create a best-in-class intranet.
Brightspot鈥檚 primary goal is getting assets published live within the CMS, but what happens to those assets after publish 鈥 on the front end of the website 鈥 is equally important.
With Brightspot, editorial teams are empowered to deliver unique and engaging personalized experiences for their audiences via a simple three-step process.
Modern content consumption poses challenges for media companies. By adopting modern strategies and agile technology, you can come out ahead. Find out how.
Taking an omnichannel approach to distribution and using personalization to grow loyalty is a strategy that鈥檚 wildly successful鈥攂ut challenging. Learn why.
From personalization to artificial intelligence, here are six themes currently shaping the digital landscape and the way content creators publish.
To become a well-oiled publishing machine, your content management system (CMS) must be equipped to sustain this kind of volume.
With the right mindset, strategies and execution, brands can make major strides in establishing their value and building trust, credibility and engagement.

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